romantic portmanteaus

Who makes the decision about couple names?

Is it always based on sounds, pronunciations, and morphemes? Is it a desire to be clever, or just to make sure that words don’t sound ridiculous?

I look at celebrity couple names, and I wonder who the hell thinks of these stupid romantic portmanteaus?

Why Kimye? Why not Westian?
Why Billary? Why not Rodhinton?
Why Tomkat? Why not Hocruise?

Does it always have to be first names? Are the majority of them first name squished in with first name?

HOW DOES IT WORK?? HOW?!?

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